- Have clear contact information on your website.
- Have a clean, uncluttered appearance.
- Have good graphics. Our culture is moving more and more toward the visual sense. Consequently, my toddler can operate an iPad with a considerable degree of skill.
- Use professional and ethical language. It's nearly impossible to rebuild burned bridges.
- Include a professional headshot, not a cutsie pose in front of your webcam.
- Invest in decent cover art.
- Spend time writing a good pitch line. You're pitching directly to the public, but the rules are about the same as pitching to agents. There is a ton of information out there for developing a good pitch.
- Make references to how famous you're going to be.
- Include rave reviews that are really from your mom.
- Include a "FAQ" section unless you really have been asked the same questions frequently. Even then, limit it to questions like, "Where are your books available?" I've seen several authors use the "FAQ" section to massage their egos. One author included the question, "How do you think you wrote women?" The author's answer? "Good question; don't think I've done too badly. What do you think?" Truthfully, his portrayal of women ticked me off.
- Others may disagree with me, but I hate it when authors compare their books to other bestsellers. One author compared hers to a bestseller I felt was very weak. Consequently, her book contained the exact same things that bothered me about the bestseller, plus a myriad of other problems.
- Fluff your site with things that really don't matter. We can tell if you're trying to make yourself look important.
- Never brag about your Amazon rankings. Victoria Strauss points out that Amazon rankings are not a measure of success.
**I need to note that I've reviewed several self-published books, but I've only posted one. I sent my comments to the other authors via email because of major quality issues. I no longer do that. All reviews are now posted.