Authors! Want to Impress Book Bloggers? Don't Do This.
Most self-pubbed authors realize that platform is important and therefore establish a presence on Facebook, Twitter, and their own website. Though I want to be a published author myself, I'm writing this post from the perspective of a book blogger. I often visit authors' websites to gather information to include in my reviews, and I'm starting so see problems in their websites that make my job much harder. Do: Have clear contact information on your website. Have a clean, uncluttered appearance. Have good graphics. Our culture is moving more and more toward the visual sense. Consequently, my toddler can operate an iPad with a considerable degree of skill. Use professional and ethical language. It's nearly impossible to rebuild burned bridges. Include a professional headshot, not a cutsie pose in front of your webcam. Invest in decent cover art. Spend time writing a good pitch line. You're pitching directly to the public, but the rules a...